The purpose of processing personal data is to fulfil the agreement entered into with the customer (managing the customer’s orders, delivery and reimbursing payments).
Personal data are processed in order to fulfil legal obligations (e.g. for accounting).
The processing of personal data, i.e. the collection of purchase history data for the purposes of resolving potential consumer disputes, is necessary due to the controller’s legitimate interest.
An analysis of legitimate interest should be carried out before exercising legitimate interest (instructions:
https://www.aki.ee/sites/default/files/dokumendid/oigustatud_huvi_juhend_aki_26.05.2020.pdf).
The analysis should either be included in the privacy policy or it should be explicitly indicated how the analysis can be accessed (e.g. in order to access the legitimate interest analysis, send an e-mail to andmekaitse@ettevõte). See clause 13 (1) d) of the GDPR.